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Pearlfisher Creates Packaging for Crabtree & Evelyn

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By: Jamie Matusow

Editor-in-Chief

Pearlfisher has designed the packaging for Crabtree & Evelyn Iris, a new fragrance for the body and home and the newest addition to the brand’s Florals range. According to Pearlfisher, the design for each fragrance is an original watercolor illustration that “grows” around the bottle and the secondary packaging.  All colors, patterns shapes, illustrations, photography, and textures are inspired by, or abstracted from, a representative of a specific garden plant or flower. The design story celebrates this natural vibrancy and passion; it is brimming with originality, color and movement. The new Florals range will be rolled out in stages;  Iris debuted  in September 2010, and will be followed by three additional fragrances in the first quarter of 2011.

More info: www.pearlfisher.com

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